Business Builder MapBBM Guide
Choosing investment promotion software: a checklist
Investment promotion software covers several jobs: showing the location, matching investors to land, managing leads and reporting results. This checklist helps an agency, zone or city judge any platform, including ours, on what investors actually experience.
Ten questions to ask
- Can an investor find a suitable plot without contacting anyone?
- Does every plot show size, zoning, price, utilities, access and status in one place?
- Is site selection explained, with the reasons behind each match, or is it a black box?
- Can investors test the business case: setup cost, return, incentives and timeline?
- Does the journey end with an action: a booking, a reservation request or a complete enquiry?
- Can the platform run under your brand, on your domain and in your investors' languages?
- How is the land data kept current, and who can update it?
- Does it work from the data you already have (spreadsheets and GIS files), without a long migration?
- Can you see which plots and opportunities attract interest?
- Is investor data handled under clear privacy rules, with as little personal data as possible?
Where Business Builder Map fits
Business Builder Map focuses on the investor-facing side: the Investment Map, plot cards, Site Selection, Ask BBM, investor tools, opportunities, insights, reports and online plot booking. It runs under your brand and domain. It can sit next to the CRM or case management system your team already uses.
How to compare platforms fairly
- Run the same test project through each one, for example a 5 ha logistics warehouse that needs rail within 2 km.
- Time how long it takes to reach a shortlist, and check whether the reasons make sense.
- Ask to see your own land data in the demo, not a generic sample.
The Demo Zone lets you run that test on a sample region today.
Questions
Is investment promotion software the same as a CRM?
No. A CRM manages the relationship after first contact. Investment promotion software, as described here, is what the investor uses before and during that contact: the location, the land and the next step.
Do we need to replace our current systems?
Usually not. Business Builder Map presents the land offer to investors and can sit next to existing CRM and GIS systems.
What should we prepare before a demo?
A sample of your plot data (boundaries or coordinates, sizes, zoning, prices) and the investor profile you most want to attract.
Read next
- What is an investment attraction platform?An investment attraction platform puts a location's land, infrastructure and incentives on one map, so investors can compare plots and book one online.
- For investment promotion agenciesHow investment promotion agencies use Business Builder Map to present land, incentives and opportunities on one map and turn interest into qualified leads.
- How plot matching worksHow Business Builder Map ranks plots: four questions, a review, then a shortlist scored on size, zoning, infrastructure and access, with reasons.