Business Builder MapGuide
Investment attraction services: what to buy and what to own
Agencies, zones and cities buy investment attraction services to find investors and win projects. Some of that work is best done by people on contract. Some of it should stay with you, in a platform you own, so it keeps working when a contract ends.
What is usually bought
- Lead generation: research into companies that might invest, and first contact.
- Marketing campaigns, investor events and roadshows.
- Hosting investor visits and preparing site tours.
- Sector studies and location marketing material.
- Aftercare advice for investors who have already set up.
Where it often breaks
A good consultant brings an interested company. The company then asks which plot fits, how much power it has and what the incentives are, and the answer takes a week to assemble from several files. Momentum is lost between the first call and the facts.
When the contract ends, the contacts, the notes and the material often leave with it. The next provider starts again from a blank page.
A simple split
Relationships, investor visits, negotiation, and judgement on which leads are worth the time.
Your plot data, answers to the questions every investor asks, structured enquiries and the record of what investors looked at.
Enquiries, visits and meetings, counted the same way whoever brought the investor.
How the two work together
A consultant or your own team sends the investor to the map. The investor finds plots that fit, checks the numbers and sends an enquiry that names the plots and the project. Whoever takes the call starts with the facts, and the activity stays with you after any contract ends.
Questions to ask a service provider
- Where does each lead come from, and can we see the source?
- What do we keep when the contract ends: contacts, notes, material?
- How will leads reach our land offer, and who answers their first questions?
- How will results be measured, in enquiries, visits and meetings?
Where Business Builder Map fits
Business Builder Map is the platform side: an investment attraction platform built on a map, with your land, infrastructure and incentives, Site Selection, investor tools, Ask BBM and online plot booking. It works alongside your team and the providers you hire. Try it in the Demo Zone, a sample region with more than 100 plots.
Questions
Are investment attraction services the same as an investment attraction platform?
No. Services are usually people working on contract. A platform is a tool you own that investors use directly, at any time, and that keeps your data and activity when contracts change.
Do we need both?
Usually yes. People build relationships and close projects; the platform answers the repeat questions and makes every lead start from the same facts.
Can consultants use Business Builder Map?
Consultants can send investors to a client's map like anyone else. To present your own clients' locations on Business Builder Map, write to hello@businessbuildermap.com.
Read next
- What is an investment attraction platform?An investment attraction platform puts your land, infrastructure and incentives on one map. What it includes, how investors use it, and a free demo.Read
- For investment promotion agenciesHow investment promotion agencies show land, incentives and opportunities on one map, match investors to plots and turn interest into qualified leads.Read
- FDI lead generation with dataHow FDI lead generation works with data you already own: portal activity, investor questions and enquiries. What AI can and cannot do, and what to ask vendors.Read
Demo Zone
See it working on a whole region
A sample region with 117 plots: the Investment Map, Site Selection, investor tools and online booking. No sign-up.
