Your plot page is your first meeting

The meeting you never see

Site searches start quietly. A consultant gets a brief on a Monday: 5 to 10 hectares, 15 MW, rail within 2 km, a port within a day by truck. By Friday they have a long list of 20 locations, and none of those locations know they were checked.

Most of that list gets cut on what is visible online. So if your plot information sits in a PDF from last year, or behind a "contact us" form, you were probably cut before anyone asked a question.

We think of the plot page as the first meeting. It has the same job: answer the basic questions fast, so the real conversation can start.

The 12 facts a plot page should answer

We built the plot card in Business Builder Map around the questions investors ask first. Your list may differ a little, but this is a good start:

1. 1Exact boundary on a map, with coordinates.
2. 2Area, in hectares and square metres (both get used, and people hate converting).
3. 3Status: available, reserved or taken, with the date it was last checked.
4. 4Permitted uses: the zoning, in plain words.
5. 5Price or lease terms, or at least a range.
6. 6Power: capacity available at the plot, and the nearest substation.
7. 7Water: daily capacity, and whether wastewater is handled.
8. 8Distance to the highway, rail terminal, port and airport.
9. 9Whether the plot is serviced (roads and utilities already at the boundary).
10. 10Risks: flood zone, slope, anything under the ground.
11. 11Incentives that apply to this plot, and what it takes to qualify.
12. 12One next step: book, reserve or send a structured enquiry.

In our Demo Zone, plot A-012 shows it like this: 7.8 ha, light industry, available, 12 MW, 400 m3 of water a day, 0.6 km to the rail terminal. An investor can rule it in or out in under a minute. That is the point.

Show the constraints too

It is tempting to hide the flood zone and the long way to the port. Please don't.

Site selectors find these things anyway, usually late, and then they trust everything else you published a little less. A plot that says "north edge in the 100-year flood zone, building pad raised 1.2 m" sounds like a zone that knows its land. A plot that says nothing sounds like a zone that hasn't looked.

And an honest "no" saves both sides weeks. A cold storage operator who needs 30 MW should learn on day 1 that your plot has 12.

One plot, one link

Consultants paste links into their reports and emails. If your plots live inside a map with no address for each one, the consultant takes a screenshot instead, and the screenshot goes stale the day you change a price.

Give every plot its own link that opens straight on that plot, on a phone as well as a laptop. It costs nothing and it travels further than any brochure.

Write it for someone who has never been there

Your team knows the zone by heart. The investor has never driven its roads. Small things help a lot:

• Name roads and districts the way they appear on the map, every time.
• Give distances in km by road, not as the crow flies. Say which one you used.
• Put the date next to every number that changes: capacity, price, status.
• Add a photo or a 3D view, so the slope and the neighbours are clear.
• Offer the plot card in the languages your target investors read. A Korean or Turkish board will see the same page you do.

Check your own page in 5 minutes

Pick one available plot. Open its page on your phone, logged out, as a stranger would. Then try to answer the 12 questions above without calling anyone.

Count the gaps. Each one is a question an investor had to write to you about, or a reason they quietly moved on.