# Incentives investors can compare URL: https://businessbuildermap.com/blog/incentives-investors-can-compare/ Published: 2026-10-22 Author: Business Builder Map team Most locations offer something: tax holidays, customs relief, cheaper land, training grants. The packages are often good. They are also often written so that only a lawyer can tell what a given project would receive. ## The investor's question is narrow An investor wants to know one thing: if we build this project, on this plot, what do we get, and what do we have to do for it? Everything else is context. Useful context, but it should come second. ## Attach incentives to plots Many incentives depend on where the project is: inside a free zone, in a priority district, on serviced land. So show them on the map. When an investor opens a plot, the incentives that apply to that plot should be listed on its card. In the Demo Zone, each plot card lists the incentives that apply to it as short lines (tax holiday, customs relief, one-stop service). An investor comparing 3 plots sees the difference without opening a single PDF. ## Turn rules into questions Eligibility rules are usually thresholds: minimum investment, number of jobs, export share, sector. Each one can become a question an investor answers about their project. Answer 4 questions and you see the package that fits. Even a simple version of this, a short form that returns "you qualify for these 3, and here is why", beats a 40-page incentive guide. ## Say what it is worth, roughly A 10-year tax holiday means very different things to a project with thin margins and one with fat ones. Where you can, show a rough value over the first years, with the assumptions next to it. Investors will redo the maths. They will still be glad you started. The tax and incentive stack tool in Business Builder Map does this with 3 inputs: annual taxable profit, imported equipment and power use. It shows the corporate tax, customs duty and power tariff saved over 10 years, item by item. ## Write it in plain words Legal text has to be precise, and it is written for courts. The investor-facing version can be shorter. A rule like "enterprises engaged in activities listed in Annex 3 with an export ratio not lower than sixty per cent of annual turnover" can sit on the plot card as "manufacturers that export at least 60% of sales". Link to the legal text for the details. Have someone from outside the policy team read it. If they can explain the offer back to you in one breath, it works. ## Put the conditions in the same place Clawbacks, reporting duties, job targets that must be kept for 5 years. These belong on the same screen as the benefit. An investor who finds a condition late feels misled, even when it was published somewhere. ## A test you can run this week Give a colleague from another team a made-up project: 40 jobs, 8 ha, food processing, 60% export. Ask them to work out the incentives using only your website. Time it. If it takes more than 10 minutes, or ends with "we would have to ask", your offer is harder to read than it needs to be. --- Business Builder Map · hello@businessbuildermap.com · Business Builder Map is a product of Positium.